Nabanita Datta Gupta
Aarhus University
Nabanita Datta Gupta is Professor at Department of Economics and Business, Aarhus University and a Research Fellow at IZA, Germany.

Articles By Nabanita Datta Gupta
Do awareness programmes on TV help change prejudices?
Posted On: 24 Nov 2014

Topics:   Caste , Jobs

Awareness-based TV programmes, such as Satya Mev Jayate hosted by Bollywood film personality Aamir Khan, aim to change deep-seated prejudices of the society. To what extent do such programmes influence behaviour? This column seeks to answer this question by examining results from an experiment relating to caste attitudes of students from private business schools in New Delhi.
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