Nabanita Datta Gupta is Professor at Department of Economics and Business, Aarhus University and a Research Fellow at IZA, Germany.
Do awareness programmes on TV help change prejudices?
24 Nov 2014
Awareness-based TV programmes, such as Satya Mev Jayate hosted by Bollywood film personality Aamir Khan, aim to change deep-seated prejudices of the society. To what extent do such programmes influence behaviour? This column seeks to answer this question by examining results from an experiment relating to caste attitudes of students from private business schools in New Delhi.
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